Why do we need to consider implementing webinars in to our strategy?
Webinars are one of the most effective content marketing strategies. Marketers consistently rank them first or near the top, with only in-person events and case studies ahead of them. Unlike many types of content marketing, webinars can lead quickly to sales, and thus short-term ROI. But they have other benefits too, depending on how you use them. Webinars can:
- Drive lead generation.
- Prompt a faster buying decision.
- Drive customer engagement.
- Create loyalty and improve customer retention.