We put value innovation first in everything we do.
Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.
Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for. This is a new way of thinking about and executing strategy that results in you breaking away from the competition.
As value innovators, we don’t focus on competing; we distinguish the factors that deliver superior value from all the factors your industry competes on, from front to back.
The Four Actions Framework is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.
Interested in learning more about how to implement value innovation into your strategy?